Clients

Realeyes collects eye movement data to provide practical insights into the mind of the consumer.

Eye-tracking goes beyond click-throughs and mouse-movements to reveal user interaction in its entirety. Unlike traditional surveys and interviews eye-tracking is completely objective - It's simply the best way to measure and analyze consumer response.

At Realeyes, we pride ourselves on large samples, fast delivery and actionable results. Our central database, proprietary software and process automation ensure that our solution is 100% cost efficient and highly scalable.

Realeyes helps clients improve ad performance and optimize web design - 2/3 of our work is from happy repeat customers including Fortune 500 brands, leading publishers and research agencies.

Our data helps you to realize the potential of your digital media.

People's eyes will tell you how.
Realeyes will transfer the knowledge.

Realeyes the potential of your media today!

Client Quotes

Realeyes was exceptional at providing accurate large scale eye-tracking measurements on surprisingly short notice. Their reports gave us great insights into the distribution of visual attention across different media designs and helped us to better understand online user behavior. In one benchmarking study, we were able to observe how structural changes in page layout resulted in a 25% increase in attention to target areas… Exactly the kind of information media owners need to know.

Gabor OrbanMedia - Deputy DirectorIpsos
Realeyes recently helped us identify opportunities to optimize a national e-marketing campaign for IKEA USA. By understanding how customers' visual attention was allocated across messaging, navigation and graphical elements, we were able to develop an email format where product-related interaction outperformed other tested versions by over 200%.

Ann Hopps MorganVP – Strategic Marketing Services
The new eye-tracking metrics delivered by Realeyes were a invaluable tool in helping us understand how to monetize our media assets in the most efficient way. The reporting was clear, concise and highly insightful.

Matt McGowanManaging Director – USIncisive Media
The Realeyes reports have been extremely useful in bringing real people closer to the design process, because they provide a clear, honest picture of how those pages function from users' perspectives.

Nicholas CaseyWeb Site ManagerPricerunner Ltd
The Realeyes reports guided the redesign process to best align real-users visual attention with our online business objectives.

Alexandre RichardInternet Project ManagerSony VAIO
Realeyes delivered really useful results in double-quick time.

Stuart BoothUser Experience ManagerSwiftcover.com and AXA Direct

Realeyes has demonstrated some very useful points about our websites: in particular where to place links to information within the page structure. We are now planning to undertake a number of comparisons during our page design phase to further optimize design.

Andy HardingGeneral ManagerSony Corporation
I was really surprised how useful the research results turned out to be, this is not your normal eyetracking service!

Steve GreenProduct LeadGumtree.com at eBay
Eye-tracking gives a competitive edge in user-centred design.

Jetinder LaliHead of eBusinessBlackrock
What impressed us most was the analysis of the eye tracking data to take us beyond simple 'heat maps' of attention. By going deeper into the data collected, we discovered patterns that helped us redesign copy text, call-to-action creatives and the overall layout for campaigns.

Craig SullivanProduct ManagerLovefilm International
Realeyes opened our eyes to what our users were looking at on Boston.com's homepage. The data, in some cases, ran counter to what we'd believed about our users' focus. The Realeyes team provided context by showing relevant comparisons of how our users view competitor's sites.

Susan DiMannoResearch DirectorBoston Globe