Eye-tracking and Emotions

Data collection

Realeyes conducts studies both face-to-face and remotely online.

For online studies we can tap into any existing camera device. Our systems can integrate with various collection models from standard online panels to website intercept or just sending out study invites to a direct email list. Do get in touch to inquire about your requirements in more detail.

For face-to-face studies we use leading edge eye-tracking hardware from SMI. These high-end eye-tracking systems are based on infra-red light technology and are completely unobtrusive, requiring no wires or head-mounted devices. Test participants can move freely without compromising the precision of the monitors.

Realeyes has built a unique infrastructure of data collection units in public locations. The units are managed online and operated by Realeyes' administrators in places like shopping malls, cafes and transport hubs. Test participants are readily available in such locations, decreasing turnaround times and testing costs significantly. Our network of public collection centers spans both the US and Europe and covers a wide range of demographic profiles. On demand, Realeyes can also conduct testing at a client's premises or alongside a traditional focus group.

Accurate visual attention analysis requires samples of 50 participants or more. Smaller samples can produce reports that are not as reliable. Why quantitative?

Data analysis

Realeyes has standardized and automated most analysis tasks, keeping slow and expensive human input to a minimum. Extensive client trials have resulted in knowledge about how different customer research scenarios can be defined into standardized packages of test structure and reporting format. Each such package addresses a concrete client business goal and is produced quickly and cost efficiently due to a high level of process automation.

Key benefits

Eye-tracking and emotions provide a wealth of information which can be used to make better design and marketing decisions. Below are most common applications that our studies have been used for:

• Pre-testing of online and offline advertising
• Testing advertising formats and placement
• Measuring branding impact of online advertising
• Website testing to improve processes and increase conversion
• Competitive benchmarking of websites and advertisements
• User-testing new design concepts for website redesign
• Packaging development and shelf positioning
• Email newsletter optimization

Why Realeyes?

Realeyes prides itself on providing comprehensive yet flexible eye-tracking and emotion measurement solutions. Our strengths include:

• World's most efficient data collection model for eye-tracking and emotions;
• Highly automated proprietary analytics engine;
• Large standard samples (50+ participants; 2000+ fixations);
• Normative benchmarking of digital advertising (90 000+ test reference);
• Exceptional delivery times (few Business Days);
• Global geographic reach.