Eye-tracking firm wins EU development grant

The firm won the grant from the European Regional Development Fund for an 18-month project in conjunction with the University of Tartu in Estonia. Realeyes will supplement the grant with its own money to fund the €1m project to develop proprietary technology and support academic research into how eye movement patterns can be interpreted and categorised.

Realeyes is expanding its Estonia-based development team to handle the project.

The aim, the firm says, is to open up eye-tracking to more potential clients by simplifying user interfaces for data collection and reporting, reducing turnaround times to a few hours, and bringing down the cost. It hopes to reach a stage where clients can feel confident enough to order customised eye-tracking services through an online system.

Founding partner Mihkel Jäätma told Research: "The technology is there but the solution is not there. There are dozens of companies who have eye-trackers but having the necessary hardware is not really a full solution yet."

Article by Robert Bain at Reseach