Intellitracker partners with Realeyes eye-tracking to provide unique view of user behaviour
Intellitracker today announced a partnership with Realeyes Data
Services Ltd. Intellitracker will provide Realeyes eye tracking
services and the companies will work together to integrate Realeyes
reports with the Intellitracker Enterprise reporting platform.
Realeyes uses leading edge eye-tracking technology to collect
real user's visual attention details for web pages and emails. The
results are analysed and clients are provided with reports showing
how visual attention is deployed across digital media, comparing
this with page objectives and identifying areas where improvements
can be made.
A user's on-screen eye position is analysed using special
monitors that detect infra-red reflections from the user's pupils.
Realeyes transports these monitors to target audiences and collects
50 user's interactions with each tested media. The data is then
analysed and packaged into easy-to-use reports that inform media
owners how to improve their web sites or email templates.
Commenting on the partnership, David Hudson, Director of Sales
& Marketing at Intellitracker said: "The Realeyes eye-tracking
studies provide a valuable addition to our visitor analytics. Our
Intellimap click mapping module provides a view of every mouse
click on a page. Using this report, in combination with a Realeyes
report showing what users actually look at, will provide our
clients with a uniquely comprehensive view of user behaviour."
The new service will be made available to existing
Intellitracker users as an additional service. Realeyes studies can
be ordered and the resultant reports accessed through the
Intellitracker Enterprise reporting interface.
About Realeyes Data Services Limited
Realeyes helps organisations to improve their web pages and email
templates. They use leading edge eye-tracking technology to collect
and analyse information on how visual attention is deployed across
digital media. Realeyes reports help clients to get better results
from their digital communication and deliver an improved online
customer experience. Clients include Pricerunner, Barclays and
Sony
www.realeyes.it
19 Fitzroy Square, London, W1T 6EQ. UK
About Intellitracker Limited
Intellitracker is based in London, United Kingdom. The company
develops and markets the Intellitracker Enterprise interactive
business intelligence suite and provides professional services in
support of this. Intellitracker Enterprise is recognised as one of
the leaders in the field of online analytics and is used by
organisations including Daily Mail, Loot, Oxfam, and TUI.
www.intellitracker.com
18b Charles Street, London. W1J 5DU. UK
For more information:
Lara Slyfield
Marketing Department
t: +44 (0)845 680 1920
e: press@intellitracker.com
w: www.intellitracker.com