Pricerunner users select new website design
PriceRunner.co.uk, the impartial price comparison service, has
given more power to its users with the launch of its re-designed
homepage. The new look of the site, has been exclusively selected
following extensive research with a group of the sites users.
PriceRunner.co.uk is a price comparison website and mobile
service which gives unbiased price and product comparison from
thousands of retailers. Mattias Berg, Managing Director of
PriceRunner.co.uk comments, "The main purpose of the re-design is
to make PriceRunner easier to use and to make it easier for the
user to find what is important to them, therefore improving the
shopping experience as a whole."
The site has undergone its new look and feel following a series
of usability tests by its users, including eye-tracking analysis by
the company RealEyes (www.realeyes.it). Eye-tracking
monitors the users gaze and tracks exactly which spots their eyes
are drawn to on the webpage. PriceRunner used this technology
across five sample home pages to test the performance of each, from
average eye fixation to time-to-completion tests.
This new homepage is just the tip of the iceberg in terms of
developments that PriceRunner has in store. The rest of the site is
currently being re-modeled in accordance with the homepage and will
be filled with new features and mini-sites to coincide with the key
seasonal peaks and new product launches throughout the year.
The site is set to increase interactivity with its audience
further - in addition to the forums and uploading of user reviews -
with the introduction of PriceRunner TV and user-generated videos
over the next few months. PriceRunner TV is a video portal from
which PriceRunner will introduce and review products with the
intention of giving users a first look at upcoming products.
Additionally, users will have the opportunity to upload their own
product review videos, which will allow peer-to-peer product
advice.
The homepage has been re-launched across other PriceRunner sites
in the US, France, Germany and Sweden at the same time as the
UK.
Mattias Berg continues, "This is a very exciting time for us.
Impartiality is key to consumers and we wanted to reflect this in
our site by giving our users the opportunity to tell us how they
would like to use the site. We recognise the importance of user
engagement and interactivity, and we are keen to give our users
more and more opportunities to interact with us and each other. You
will be seeing a lot of new developments in this area in 2008."
- Ends-
Contact Details ValueClick Europe Lisa Hancox European PR
Manager Tel: +44 (0)20 8785 5835 Email: lhancox@valueclick.com
Celia Dixon UK PR Executive Tel: +44 (0)20 8785 5849 Email: cdixon@valueclick.com
About ValueClick ValueClick, Inc. (Nasdaq: VCLK) is one of the
world's largest integrated online marketing companies, offering
comprehensive and scalable solutions to deliver cost-effective
customer acquisition for advertisers and significant revenue for
publishers. Through its individual brands, ValueClick's
performance-based solutions allow advertisers and publishers to
reach their potential through all online marketing channels. UK
brand offerings include:
vcmedia - online advertising network and ad sales for
advertisers and publishers Commission Junction - affiliate
marketing PriceRunner - the UK's most comprehensive and impartial
price comparison service Mediaplex - intelligent technology for
digital marketing, including adserving, email marketing, tracking
and paid search bid management. For more information, please visit
www.valueclick.co.uk.
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