Month: October 2019

With over 112 million Americans watching the Super Bowl, costing at least $5 million USD to place a 30 second spot, it’s little wonder brands are recounting the big plays.

We partnered with the human answers platform, Lucid, to bring you the definitive ranking of the most emotionally engaging videos of Super Bowl 2017. Using Lucid’s Fulcrum marketplace, we tested 84 commercials on over 3000 people in the US.

Realeyes enables brands and agencies to identify how target audiences spontaneously and subconsciously respond to video content, with emotional data, presented not only on a second by second basis, but by an overall EmotionAll® score.

We partnered with data providers Lucid to bring you the definitive ranking of the most emotionally engaging videos of Super Bowl 2017. Using Fulcrum marketplace, we tested over 80 commercials on over 3000 people in the US.

Super Bowl without a Coke ad is like Wimbledon without rain. As one of the most loved brands in the world, fans now expect it to be entertained by its advertising and, by and large, Coke’s taken it’s Entertainer-In-Chief duty seriously over the years. Roughly a quarter of Americans watch the Super Bowl for the adverts alone. So when Super Bowl comes around, all eyes are on Coke to shine on the world’s biggest, and most expensive, advertising stage.

We have all been seeing and hearing so many points of view on Super Bowl advertising. And rightly so. With a 111.5 million captive audience, the Super Bowl is probably the pinnacle of video advertising. This year’s event did not disappoint. Some brands delivered superb entertainment, others provoking politically charged debate.

The average TV audience for Super Bowl LI was 111.5 million, peaking at a record 172 million. With those kind of numbers and with that high level of concentrated exposure that only comes once a year – a consensus has formed, that all Super Bowl commercials should have a wide appeal.