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Home-Care Brands Profit During COVID-19, Not Because of Great Ads

COVID-19 has shocked the world and sent economies spinning, and many home-goods brands have benefitted from consumers spending more to keep their homes and themselves clean.

While profits of these brands are soaring, how are their ads performing? To find out, we tested 29 home-cleaning and personal-hygiene ads from nine brands, including Clorox, Seventh Generation, Kleenex, Glad, Febreze, Lysol, Swiffer, Charmin and Tide. Videos ranged from 5 to 30 seconds in duration.