Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales A study of BetMGM, FanDuel, DraftKings, ESPN BET, PointsBet, and bet365 ads identified winning strategies. Read More
Sales Validation ft. Mars Inc We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success.. Read More
Grip and Realeyes to Deliver Attention-Optimized Ads for CPG Brands Posted on October 31, 2024October 31, 2024 by Colin Pye
Dentsu Japan Launches Attention Report & New Creative Excellence Solutions Posted on October 31, 2024October 31, 2024 by Colin Pye
Winning Consumers’ Attention in the First Critical Few Seconds Posted on October 15, 2024October 15, 2024 by Colin Pye
Realeyes Assists IAB Attention Task Force in its Explainer Series Posted on October 11, 2024October 11, 2024 by Colin Pye
Reddit’s AI Acquisition Proves Importance of Creative Data in Media Posted on October 8, 2024October 8, 2024 by Colin Pye
Putting Synthetic AI Attention Measurement at the Center of Everything Posted on October 8, 2024 by Colin Pye
