With over 112 million Americans watching the Super Bowl, costing at least $5 million USD to place a 30 second spot, it’s little wonder brands are recounting the big plays.
We partnered with the human answers platform, Lucid, to bring you the definitive ranking of the most emotionally engaging videos of Super Bowl 2017. Using Lucid’s Fulcrum marketplace, we tested 84 commercials on over 3000 people in the US.
Realeyes enables brands and agencies identify how target audiences spontaneously and subconsciously respond to video content, with emotional data, presented not only on a second by second basis, but by an overall EmotionAll® score.
Know the score...
The 1 to 10 EmotionAll® Score is based on 4 metrics: Attraction, Retention, Engagement and Impact, making it an effective tool to quickly identify winners vs losers, compare historic data, predict the social performance and through slicing and dicing demographic data, help identify the most effective audience to target.
...but get the detail.
Seeing the granular detail of each emotion from moment to moment, provides an additional layer of insight that enables brands and content producers to see where, how and why they’re captivating their target viewers…or not. Making it an ideal tool to measure content before spending millions on a Super Bowl slot.