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Drive Effectiveness Through Every Ad

Predict and compare creative performance to drive real business outcomes

Synthetic Measurement

Drag, drop, go! Predicted performance scores and recommendations in seconds

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Human Measurement

High-accuracy pre-flight ad testing based on human Attention, Emotion and Survey data

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Instant Performance Results

Predict and optimize audience attention to key areas of your ad, ensuring your creative cuts through to drive maximum impact

Synthetic Measurement - features
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Enables friction-free testing at any stage of creative lifecycle



AI trained on over 17m human dataset across 85 countries

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Test all ad variations for all your campaigns

Used by

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Tini Sevak“Data science plays a key role in identifying, planning and measuring content strategies, which is why we’ve been working with Realeyes.”
Tini Sevak

Vice President, Audiences & Data

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Lisa McDowell“We use Realeyes to test videos before and after they go live. It’s cost-effective, lightning quick and gives a good sense of emotional connections”
Lisa McDowell

Brand Strategy & Insight Head

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Sorin Patilinet“Format choices and even frequency increases won’t get us the same returns as a great ad.”
Sorin Patilinet

Global Marketing Insights Director

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Scott Ludwig”The ability to interpret emotions we know drive behavior ... it's a really nice piece of the puzzle we haven't had before.”
Scott Ludwig

Senior Director, Global Brand Strategy & Loyalty

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Lori Bartle“Using emotion in both consumer and b2b advertising is effective. This provided evidence using revolutionary AI.”
Lori Bartle


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Amy Kean“At last, performance analytics on the actual impact the video had on the target audience. You guys rock!"
Amy Kean

Head of Futures

Amy Kean
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Creative Analytics

Digital Platform and TV ads tested by humans in-context at scale, with actionable analytics

Human Measurement Features
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Quick Decisioning

Compare your inventory to reduce media waste and drive creative performance

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View attention levels, emotional reactions, brand recognition & brand lift data

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Scene by scene recommendations to improve audience attention

Featured Case Studies

PreView is grabbing attention

PreView FAQs

PreView is a SaaS system to measure human response to digital content at scale. It is built on the most advanced facial coding technology and machine learning (ML) to provide marketers a true measure of consumer attention and emotional response so they can optimize advertising creative and increase quality exposures. 


Chief marketing officers, brand managers, media buyers and creative strategists can use PreView to test ads and creative elements within the ads, to surface which are the most compelling to consumers to deliver the best outcome. PreView is purpose-built for speed and scale across large portfolios of video content.

PreView yields greater creative efficiency, reducing media waste and maximizing impact by reporting the best performing ads within your portfolio, and surfacing which creative elements drive performance. Test your ad creative, whether static image, animated GIF or video across all common ad formats and media platforms, including linear TV. 

PreView tests have 150 viewers, general population (GenPop), with a 50/50 male or female split as standard, but specific demographic segments can also be sourced from our global network of panel providers. PreView is designed to work in most common markets (80+ countries), Realeyes also has several offices to support localization across EMEA, LAT-AM and APAC. 

> Popular Markets

There are three norm categories including, industry, brand category and competitor which can be applied to benchmark your ad creative performance at scale.

All PreView tests are private unless otherwise specified as 'public' for use as case studies, academic papers, events or other purposes. Realeyes is accredited with SOC2 compliance to provide the assurance in the confidentiality, integrity, and availability of customer data, with robust controls and safeguards to protect any sensitive information.

A Frictionless Way to Measure Attention and Facial Reactions

The most advanced, patented and award winning attention measurement technology, PreView uses the front-facing camera of opted-in participants as they experience your ads at home on their own device



15 pending, innovation is at the core

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People Recorded

High performance global data collection

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Emotion AI labels

Biggest culturally sensitive AI training set in the world​

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