Shorter Video Ads Among Top Performers In QSR Industry

Key findings

  1. Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads.
  2. Forced-exposure media buys don’t guarantee attentiveness nor quality exposures, so advertisers should manage creative and duration to boost attention outcomes. 
  3. Duration, variety and testing should be primary considerations – not afterthoughts – when developing creatives intended to drive quality exposures and high impact.

Selected thumbnails from some of the ads tested

Realeyes Surpasses Industry Standards for Understanding Attention & Emotion

Improved Classification System Surpasses Major Technology Providers and Academic Benchmarks For Facial Coding

Realeyes is known for building advanced marketing software, though at our core we are one of the most advanced computer vision and emotion AI companies in the world. Our technology now incorporates more than 615 million emotion labels across more than 3.8 million video sessions to provide more nuanced insights into emotional impact. It’s not surprising that fully two-thirds of our colleagues are in product, engineering and R&D