“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights director, Mars, Inc., in a recent article in The Drum. “They think that people watch all the 15-seconds, and then they find out that in some cases, it’s only two seconds.”
How do you captivate audiences if your attention window is only two seconds? The answer is not as simple as “make shorter ads.” Shorter attention spans and ads make it more difficult to enact storytelling that drives emotional response and encodes brand memorability.
Our mission at Realeyes is to make technology more human, and to bring a trillion more smiles to our planet every single year. Most people know us through our application of computer vision and emotion AI technology to empower advertisers and media platform companies to create better experiences for their audiences. We remain fully committed to those important use cases and clients, though our journey expands.
Having presentedresearch about the link between emotional perception of video ads and sales results, Realeyes has been approached with questions and queries. We have collected those enquiries and sat with Realeyes’ CEO MihkelJäätma to go through all of them.
Price of the Super Bowl ad is growing. Quality too!
We partnered with audience platform Lucid to test all the 75 ads that ran during the big game yesterday. The emotional response of the 5,000 viewers who we showed these ads too shows a clear trend: Super Bowl ads are getting better year after year.