BBC Radio 4 You & Yours

Mihkel Jäätma | 1 August 2013 | London

Mihkel hits the airwaves on Samantha Fenwick’s popular consumer affairs programme You & Yours.

The Radio broadcast sought to answer “what if the camera on your computer could monitor your emotional reaction to the things you see on the screen?” Realeyes CEO, Mihkel Jaätma, demonstrated the capabilities of our service to the public eye, focusing on the use of emotion measurement by advertisers to check how people react to their ad campaigns before they are launched.


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