Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Emotion World leading patented emotion detection software or ‘facial coding' that provides deep insight into human engagement Read More
Facial Coding Award winning patented AI that provides a natural, frictionless way to measure attention levels and facial expressions Read More
Attention Strengthens Advertisers’ Contract with Audiences Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves ad effectiveness. Read More
Helping Advertisers See the Bigger Picture of Attention Publicis Groupe SVP Phil Sumner, discusses how to elevate advertising attention metrics. Read More
Kantar and Realeyes Join Forces to Fix Survey Fraud The partnership embeds Realeyes identity recognition software, Verify, into its industry-leading anti-fraud software, QubedAI. Read More
I-COM Attention Forum Series Guest speakers discuss the various hot-button issues in attention measurement Read More
It’s Time to Address Advertising Effectiveness with Attention Metrics A blueprint for brands and advertisers to understand and implement the various forms of attention measurement. Read More
Attention Technology Providers Directory A guide of providers that help brands and publishers better harness attention to improve ad efficiency and increase ROI. Read More
How Gen AI Creative Drove More Viewer Attention Than Base Creative PreView , Explore how Seedtag utilized Realeyes' PreView solution to measure the effectiveness of gen AI-enhanced creative ads
Volume Matters: How Voiceover Levels Impact Audio Ad Attention PreView , The Veritonic Audio Attention Report is essential reading for advertisers seeking to enhance the effectiveness of their audio advertising campaigns.
Panel Integrity: Kantar Hits Near 100% Anti-Fraud using Realeyes Verify Verify , Discover our partnership with Kantar Profiles, securing near 100% anti-fraud and setting new benchmarks for accurate panel research.
Determining Optimal Creative Strategy for Better Sales Outcomes PreView , Group Black used Realeyes PreView technology to determine the optimal advertising strategy for its Fortune 500 beauty client.
Meta Decodes Advertising Attention by Environment in the Wild PreView , How Meta used PreView ad testing to better understand how audiences interacted with ad content within different ad formats and contexts.
Assessing Performance Across a Portfolio of Coca-Cola Ads PreView , Unlocking Success: Vice's creative agency streamlines Coca-Cola's ad campaign, pinpointing high-impact assets within top-performing markets.
Mars Inc, Using Attention to Scale Creative Performance and Sales PreView , Mars Inc, scales creative testing using attention, predictive models, and achieves 29% ROI with PreView
Teads Harnesses Attention to Drive Advertiser Success & Publisher Revenue PreView , Teads unlocked insight across hundreds of brand campaigns creating $10 in additional media sales for every $1 invested in Realeyes.
Flowers Foods’ Early Iterative Testing Increased Creative Efficiency by 25% PreView , Emotion AI driven insights guided creative adjustments during production process, from testing animatics through to final production.
Measuring Attention and Engagement of Interactive Mobile Ads PreView , Adludio measured the performance of their Sensory Mobile Ads and their ability to Capture and Retain attention to encourage user engagement.