Casro Annual Conference

Mihkel Jäätma | 9 October 2012 | New York

Realeyes’ Mihkel Jaätma and Toluna’s Carol Haney gave a case study presentation on advertisements for the London 2012 Olympic Games at the CASRO Annual Conference. 

The CASRO Annual Conference provides a unique opportunity for senior executives from companies large and small to discuss key industry and business management issues during three days in a premier facility. 

An issue prevalent to the market research industry is the difficulty in cohesion of what the clients expect and what the agencies are planning to provide. Realeyes and Toluna teamed up to discuss emotions and why they are so crucially important for the future of survey research. 

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Integrating the Emotional Measurement platform
PPT

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