Casro Technology Conference

Martin Salo | 24 April 2013 | New York

Today’s generation is getting connected at an earlier age than ever before. They are consuming an increasing amount of content via the widely available gadgets. They are leading the world’s transition to digital media. What does it all mean?

That it’s ever more important to consider kids when doing research!

Given that children have less robust concepts and ways of talking about emotions, would more detailed data yield improved insight? This presentation focused on a case study that surveyed children to conclude that cognitive surveys along with facial coding combine to make a perfect new tool for researching kids.


Integrating the Emotional Measurement platform