The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global cinema audiences to drop their popcorn to donate to tackle world hunger.
Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners Mars, Inc. and Teads, hundreds of delegates from large brands, publishers, measurement suppliers, tech companies and academics signed up to probe the role of attention measurement in advertising effectiveness.
- Video ads 15 seconds or fewer in duration claim the top ten spots in capturing attention among 38 new summer QSR ads.
- Forced-exposure media buys don’t guarantee attentiveness nor quality exposures, so advertisers should manage creative and duration to boost attention outcomes.
- Duration, variety and testing should be primary considerations – not afterthoughts – when developing creatives intended to drive quality exposures and high impact.
In March, brand advertisers realised they needed to dial down on the product selling, and dial up brand values and reassurance. Things have begun to shift. Brands have begun retiring b-roll archive footage in favour of improvised sets that lean into working-from-home and Zoom-call scenarios. Madison Avenue is after the new ‘new normal’.
We held a live event on The Science Behind Thank-You TV Ads last week and we had the pleasure to welcome our panel of experts who discussed the recent findings from our comparative media analysis on thank-you ads along with ways to tackle advertising during these uncertain times.
GO! Trends Report Key Takeaways:
The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine creates a desire to escape and connect, an unprecedented opportunity for the gaming industry.
Despite females now comprising nearly half of all U.S. gamers (46% according to the Entertainment Software Association), surging video game advertiser spend during COVID-19 is being led by ads that appeal overwhelmingly to young males.