Every year at Realeyes, we collect the best festive offerings and create a top 10 ranking of the most emotional ads of the season. This is no poll or subjective ranking – it’s based on the real-time emotional responses of customers.
Christmas ads are always a big talking point – John Lewis’ #ManOnTheMoon was so eagerly awaited it had its own countdown this year, but was it as successful as the media coverage implied? We applied emotion recognition to test 30 ads from the UK’s top retailers, capturing the emotions of nearly 1500 viewers to understand how good these Christmas ads actually are at engaging people, which ones did it best, and why. As advertisers become ever better at playing our emotional strings, it seems the answer is still a strong narrative done with warmth and humour – and plenty of Christmas cheer.