Rio Olympics 2016: The Full Rankings

We partnered with audience platform Lucid to to test the emotional reactions of over 4,5000 people in the US, collecting over 18,000 ad views to 66 Olympic commercials. 

The US may have swept to the top of the Rio medals table, but which Olympic commercials actually made it to the top of the podium? Ad Week featured the top ten commercials from our study – and the table below covers all 66. Click on the campaign names to view each emotional chart within the dashboard, or check out our own insights on who made the top ten, and why.