Category: Research

Earlier in July, Teads held its online summit ALL EYES ON ATTENTION: SHAPING THE FUTURE OF ADVERTISING, dedicated to measuring and managing attention in advertising.

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.

But measuring attention is not trivial. And that’s why we published our latest report, “The CMO Guide for Measuring and Managing to Attention Outcomes.”

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.

But measuring attention is not trivial. And that’s why we published our latest report, “The CMO Guide for Measuring and Managing to Attention Outcomes.”

We recently covered our guide’s third chapter on Surveys & Focus Groups.

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.

But measuring attention is not trivial. And that’s why we published our latest report, “The CMO Guide for Measuring and Managing to Attention Outcomes.”

We recently covered our guide’s second chapter on Viewability Metrics.

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.

During a sustained global crisis, people go through a sequence of psychological stages, like ensuring their safety and security, then processing the meaning of the situation, and then embracing and adapting to a new normal.

How do you sell cars during a global pandemic? That surely is one of the toughest questions facing every auto manufacturer now.
Of course, every marketer is asking themselves similar questions about going to market during this unprecedented time.

Hopefully, the Coronavirus pandemic will pass quickly and with minimal harm.
Either way, we’re accelerating into a new age of consumer distraction and shorter attention spans.