Snap’s ads research and insights lead shared her thoughts on how attention measurement drives positive business objectives.
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Moving Towards an Attention Revolution in Advertising
From Engagement to Conversion: The Role of Attention in Advertising
The MediaProbe CPO provides an in-depth accounting of the current attention measurement landscape in advertising
Pushing Attention Forward During its Formative Years
ARF’s CIMM managing director Jon Watts shares overview of attention landscape
ARF Winning Paper Upends Industry Norms About Digital Environments
Next in Media Podcast: Mars & Realeyes on Attention’s Business Impact
A Master Thesis: Unpacking the Definition of ‘Attention as a Metric’
Attention as a Metric research paper probes perspectives on attention measurement
Attention is the Remedy for Constant Distraction
Attention measurement can help reach consumers who are bombarded with messages
Visual Attention Tech Decodes Impact in Mobile Environments
It’s Time to Address Advertising Effectiveness with Attention Metrics
A blueprint for brands and advertisers to understand and implement the various forms of attention measurement.
