ClickZ Live

Martin Salo | 2 April 2014 | New York

ClickZ Live is a next-generation event that addresses the increasing change of pace in the digital marketing industry, to meet the diverse educational needs of today's online marketing community. This year's conference will be focusing on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media.

Emotions drive much of consumer behaviour and as such have been of high interest to brands for a long time. However, no tools have been available for measuring human emotions at the scale and speed at which marketing actually works today. This session demonstrates how the latest advancements in automated facial coding via regular webcams have put emotion analytics into the daily toolkit of every marketer.

To showcase how accessible and scalable facial coding has grown, a case study will be presented of Cannes Lions submissions, exploring if and how exactly emotions can be used to measure creative excellence. 467 videos were tested with 45,000 people in just few weeks, yielding actionable learnings into business-outcome-oriented assessment of content quality.

This session will take those findings and demonstrate how they are actually used to deliver effective video campaigns. AOL is driving the online branded entertainment market globally in terms of the technology stack and methodological approach. Case studies will be presented on how emotional analytics helped to drive higher ROI for LG and Heineken. The session will conclude with a framework on how advertisers can maximize the ROI of their branding investments.

The event will be taking place at the New York Marriott Marquis, 1535 Broadway, New York.