Connecting with Audiences through Content Marketing: The Emotional Impact of Video
At the end of the day consumer demand and behaviour will decide how and when video/TV content is consumed - and we as marketers will need to adapt accordingly. There is no doubt that the proliferation of different devices including mobile phones, tablets, living room entertainment system and connected TVs to name a few, are fundamentally changing how people access and engage with TV and video content.
What will remain true is that consumers will always be interested in high quality entertaining content regardless of its source and delivery mechanic. If the content is good, brands can have their undivided attention rather than a momentary glance at a banner ad.
How great would it be if you could spark the holy grail of emotional impact time after time? Would you benefit from knowing exactly what your audience is feeling?
Join us as we look at content creation and the role, significance and opportunity of sharing video in the wider marketing mix.
Event Moderator: Andy Oakes, Head of Media Solutions, The Drum
Justin Taylor, MD, Digital MEC
Mihkel Jäätma, CEO, Realeyes
David Segura, CEO, Giant Media