ESOMAR

Mihkel Jäätma | 21 May 2013 | Moscow

Realeyes presents with Natalia Khazeeva from NewMR Research Company, Russia, to speak at Esomar: Best of Russia, a conference dedicated to discussing issues, tools, applications and strategies in Russia’s increasingly growing digital environment while exploring the issues of quality when running research projects. The event offered an ideal opportunity to showcase innovative, thought-provoking and emerging approaches coming from Russia, as well as client cases demonstrating ROI in all sectors.

Realeyes’ showcases the results of a case study made on the emotional responses to 14 soft drink video ads, which were featured on Russian TV. The emotional responses to these ads helped gain emotional insights and measure engagement of respondents, leading to improved video advertisements and more successful campaigns. 

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Integrating the Emotional Measurement platform
PPT

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