ESOMAR

Mihkel Jäätma | 1 June 2013 | Toronto

A conference dedicated to promoting the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

Realeyes’ covers the benefits of using facial coding in market research. A Canadian Automotive Case Study covering 21 ads and 7 car brands was used demonstrate the effectiveness of emotions measurement in testing creative. 

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Integrating the Emotional Measurement platform
PPT

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