The Economist - Innovation Summit 2017

Mihkel Jäätma | 29 June 2017 | Berlin

Realeyes CEO Mihkel Jäätma speaks at a panel discussion “Emotionally unavailable – unmasking consumers”. What if technology could understand, analyse and react to human emotions? It is the thing great sci-fi films are made of: a look into how business can begin to harness the power of emotion recognition technologies to improve consumer communication.



If our mobile phones could read emotions, they would probably know us better than anyone. What if technology could understand, analyse and react to human emotion? How are technologies beginning to detect and understand human emotion through the language we use, the videos we share or facial recognition at the cash register and turn this data into usable and accurate intelligence? It is the thing great sci-fi films are made of: a look into how businesses can begin to harness the power of emotion recognition technologies to improve consumer communication. Co-Speakers include:

Tom Standage
Tom is the deputy editor at of The Economist. He is also responsible for the newspaper’s digital strategy and the development of new digital products, including Espresso and Economist Films. He is also the author of six history books, including Writing on the Wall (2013), A History of the World in 6 Glasses (2005) and The Victorian Internet (1998). He studied engineering and computing at Oxford University and has written for other publications including the New York Times, Daily Telegraph, Guardian and Wired, taking a particular interest in the internet’s cultural and historical significance. He joined The Economist as science correspondent in 1998 and was subsequently appointed technology editor, business editor and digital editor.

Xavier Fisher 
The co-founder of Datakalab, a consulting firm applying neurosciences to marketing. Before Apple’s acquisition, he was head of business development Europe at Emotient, the deep learning specialist in emotion detection.

Trevor Hardy
Trevor joined The Future Laboratory as chief executive officer in 2014. He is responsible for the overall growth of the business, diversifying its products and services, expanding the countries in which it operates and creates new partnerships. His career spans management consulting and advertising agencies in Canada, USA and the UK, working with organisations including Coca-Cola, Budweiser, Ernst & Young, Comic Relief, NetJets, Gallo wines, Cadbury, Chanel, Deutsche Bank, Penguin books, MTV, BMW, Prudential, Microsoft and Nike.