Aura Seminar

Peter Haslett | 24 May 2018 | London

We’ve recently published some pioneering research in partnership with the FreeWheel Council, using our emotional AI technology to give actionable insights on how brands can make every second count from their 6 second ads.

• How much of a story can be told in 6 seconds.
• Why just cutting it short won’t cut it.
• How media planning can affect greater engagement.

Shorter really can be sweeter in the ad industry. Just ask the host of TV networks and social platforms who are betting big on these bite-sized, six-second ads right now. Video advertising’s answer to the tweet is sweeping across AdLand - and with good reason. They’re not only working for brands and publishers, but also for today’s time-poor consumers. From ad length through to positioning, Peter Haslett will enlighten you on how to pack an emotional punch with your advertising and make every second count.