Campaign Underground

Mihkel Jäätma | 20 September 2017 | London



Hate, joy, fear. Acquisition, retention, attribution. Can marketing really prove emotions drive business?

The event explores how emotional loyalty and brand authenticity impacts consumer behavior. With the help of leading marketers and experts, can we ease the friction between analytics and emotion? Can we relate the intangible to tangible results?

Mihkel Jaatma, Realeyes CEO and Thomas Webster, Strategic Innovation Lead VIRTUE Worldwide/VICE Media present Using Emotions to Quantify Creative Quality at Scale

VIRTUE Worldwide the creative agency by Vice works with Coca-Cola in more than 75 markets  globally, creating 1,000s of pieces of content each year. VIRTUE and RealEyes have partnered to understand creative effectiveness through social impact in  driving audience response to content at this scale. This session explores the importance of implementing a robust testing approach, presenting a case study from the work with Coca-Cola across European markets.