Mihkel Jäätma | 18 April 2018 | Copenhagen

Video is projected to make up 80% of all internet traffic by 2019, meanwhile audience attention is dwindling making the 6 second video a product of our environment. Championed by YouTube, embraced by Facebook and Fox, the adoption of the six-second format has become something of a growing movement. Google refer to these fast-hitting ads as pre-roll or bumper ads, created to avoid audiences skipping longer 15 or 30 second videos.  

Using webcams and the latest in machine learning technology, Realeyes’ emotional ad tech platform measures how people feel as they watch video content online, enabling brands, agencies and media companies to optimise their video content and help target their ads at the right audiences.

In this breakout session, Mihkel reveals several findings that show how to get the best from content and media planning decisions of such short duration.


10:40 – 11:10
"How Short Can Be Sweet – The Effectiveness of 6-second Ads"

Raffinaderivej 10
2300 København S – Copenhagen