I-COM Global Forum for Marketing Data and Measurement

Mihkel Jäätma | 21 April 2016 | Seville

The I-COM Global Summit is the world's leading Marketing Data & Measurement Strategy event, bringing together a global network of marketers and technology providers to learn, network and discuss the latest trends in data-driven marketing. This year's Summit will take place in Seville, and the theme is 'Making Data Human'.

We partnered with Mars and the Mars Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science in order to investigate what drives video advertising success, and whether emotional responses collected via facial coding technology can help to distinguish between good and bad ads - ads that sell and those that don't. We'll be taking the stage alongside during the Data Creativity session on Thursday 21st of April at 3pm to present the results of our research.

Additionally, Realeyes are sponsors of the event - so join us for tapas at Las Golodrinas at 7.30pm on April 20th.