I-Com Global Summit

Mihkel Jäätma | 1 April 2014 | Seville

Now in its fifth edition, the I-COM Global Summit will be held on March 31 to April 3, 2014, and will feature the 2nd edition of the I-COM Big Data Venture Challenge, a global competition showcasing top startups offering data & measurement services in the Digital Marketing Industry. Realeyes is one of the finalists.

Mihkel will be presenting Realeyes to the Jury for the final round of judging of the Big Data Venture Challenge, focusing on the reasons why we're the most innovative and exciting solution in the media measurement market today. By measuring emotions, we can provide real-time results and actionable insights - our EmotionAll report gives our client a high-level overview of their media's emotional impact. Greater emotional impact results in increased brand lift and brand favourability, as well as higher click-through rates and social action conversion. Measuring media's emotional effectiveness and improving on it will maximise ROI, ultimately benefiting both client and consumer.

Realeyes won both the Audience Choice and the final Jury award for the Big Data Venture Challenge.