IAB Automotive Conference

Mihkel Jäätma | 10 September 2013 | London

See why Hyundai's "Spice it Up" got a podium finish but Audi's "Land of Quattro needed a mechanic. How measuring emotions makes better ads and better media buys.

Armed with data from 21 Canadian car adverts, across 7 brands shown to 1,200 people, Mihkel demonstrates the difference in the emotional responses between the best and the worst of the adverts. What makes the best ads evocative? Which brands have been the most successful in engaging the viewers? Does success in emotional response yield similar results in the social networking stats? Mihkel reveals all. 

Download

Integrating the Emotional Measurement platform
PPT

Download

Try these too?

  • StartSmart

    Smart People Like Challenges

    Mihkel Jäätma | 10 November 2013 | Tallin
    Mihkel travels back to his home of Tallin, Estonia to share insight with StartSmart, the Central Baltic co-financing …
  • Cannes Lions 2013

    Be Emotive

    Mihkel Jäätma | 15 June 2013 | Cannes
    Speaking at the famous Cannes Lions festival, Mihkel and Rene Rechtman (CEO of BeOn, AOL) discuss the growing facial …