IAB Automotive Conference

Mihkel Jäätma | 10 September 2013 | London

See why Hyundai's "Spice it Up" got a podium finish but Audi's "Land of Quattro needed a mechanic. How measuring emotions makes better ads and better media buys.

Armed with data from 21 Canadian car adverts, across 7 brands shown to 1,200 people, Mihkel demonstrates the difference in the emotional responses between the best and the worst of the adverts. What makes the best ads evocative? Which brands have been the most successful in engaging the viewers? Does success in emotional response yield similar results in the social networking stats? Mihkel reveals all. 


Integrating the Emotional Measurement platform


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