IIeX Asia Pacific

Matthew Newcomb | 4 December 2014 | Sydney

IIeX is a global conference series singularly focused on advancing the business value of insights - showcasing the very best from inside and outside of the market research realm with a focus on technology innovation, thought leadership, collaboration and networking.

It is a truth universally acknowledged that emotions drive human behaviour. We'll be demonstratring how the industry can use Realeyes tp optimise content, predict media performance, and evaluate campaign effectiveness - by finding out exactly how people feel when they view video content. 

Again and again, we've seen that emotional content drives social activity and shares. As marketers tug on heartstrings, people like, share, comment and spread the word - in turn instigating referrals and sales.