IieX Europe 2016
IIeX Europe 2016 will be two days jam-packed with new thinking, new solutions, and new approaches from the most innovative leaders in Europe and around the globe.
Emotional intelligence is helping MediaCom, one of the world’s leading media agencies, take a more data-driven approach to creativity and planning. By getting predictive behavioural information upfront, MediaCom can measure and optimise pre-launch to deliver more effective video and more efficient distribution, ultimately providing increased business advantage to its clients.
Realeyes' Commercial Director Alex Slater will be presenting alongside our partners MediaCom, revealing how emotional intelligence can be used to build more engaging brand experiences.
The session will take place at 3pm on Friday 4th March.