Imagination: Profiting from experience
If brands want to connect with customers in a world of social media and experience content, they need to help audiences become 'story doers'.
With the use of experience content and the proliferation of social media, 'moments of doing' become the most powerful parts of brand experiences.
Imagination invites brands to an afternoon of conversation and debate on the importance of creative and engaging experience content. Leading brands and research specialists will discuss why brands should focus on actions rather than words and put brand stories into the hands of their audiences. Alex Slater will be presenting on how and why 'experience' videos are more compelling than rational, branded alternatives.