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Mihkel Jäätma | 6 February 2014 | London

Until recently, brands have been unable to measure emotions at the speed and scale that today’s marketing demands. This session demonstrates how the latest advancements in automated facial coding are used to measure human emotions via regular webcams, creating valuable analytics and making it the essential tool for marketers.

Hosted at NBC Universal, Mihkel asks, “What is emotional response?” and shows how it’s vital to understand audience emotions, which are the key driver of consumer behavior.