Ipsos Neuromarketing Insights

Mihkel Jäätma | 16 September 2014 | Amsterdam

The Neuromarketing Insights Event is designed to explore and experience new neuromarketing techniques and how they can make your brand or advertising strategy even more successful.

Most of our choices are made subconsciously. Thanks to the power of neuroscience we gain greater insight into the subconscious, emotional responses consumers have to a brand or commercial. 
Realeyes lead the session on Facial Coding and the insights it can provide towards the three key stages of a campaign - including pre-launch testing of the creative, planning media spend and analysing performance.