1 THE STUDY LUXURY VIDEOS

SEE HOW EMOTION MEASUREMENT UNLOCKS THE SUCCESS FACTORS OF 24 LUXURY BRAND VIDEOS WATCHED BY 1200 HIGH INCOME VIEWERS

2 THE BACKGROUND MILTON PEDRAZA

The Luxury Institute CEO on how luxury brands need to make a human and emotional connection with their consumers

3 KEY FINDINGS UNLOCK THE GEMS

TARGETING WEALTH MAKES SENSE, BUT MONEY ISN’T EVERYTHING – DISCOVER THE FOUR ESSENTIALS BEHIND THE SUCCESS OF LUXURY VIDEOS