The Study

24 LUXURY BRAND VIDEOS WATCHED BY HIGH-INCOME VIEWERS

Realeyes, an innovative platform for measuring emotional responses, has collaborated with the Luxury Institute to run a study to see how high income, US households emotionally responded to 24 luxury videos released within the last 24 months.

An audience of over 1200 people, split across two income segments: ($100K - $150K and over $150k) watched 24 videos. Using their webcam and the latest computer vision technology, their emotional responses were measured, reported and analysed in order to better understand what drives successful luxury advertising.

The Videos

24 LUXURY VIDEOS FROM THE LAST 24 MONTHS

The Test

We tested the emotional responses of 1200 viewers from the US, within two high income brackets, watching 24 different brand videos.

1
NATURAL EXPERIENCE

NATURAL VIEWING EXPERIENCE

1200 people were prompted to opt-in via their webcam to view the video content. Each viewer watched the content on their own device, representing an authentic viewing experience.

Next

2
GENUINE RESPONSES

EMOTIONS WERE MEASURED

Our technology analyzed the subtle facial expressions of the sample audience to identify the subconscious emotional responses to the video content.

Next

3
PRESENTATION-READY

DATA DELIVERED

Emotion data was collected in real time. Creating an interactive view of how the audience responded to the content.

KEY FINDINGS

We designed this study to see whether the luxury industry, having a very strong tradition of creating a mysterious and distant dream in its advertising, is changing its game as consumers themselves are changing.

The results have proved luxury brands are becoming more appreciative of creating emotional engagement with a viewer. Luxury has always been at the forefront of advertising creativity, and we’re beginning to see the industry challenge and reinvent itself.

The Luxury Study

24 LUXURY BRAND VIDEOS WATCHED BY HIGH-INCOME VIEWERS
WHY LUXURY BRANDS NEED TO MAKE AN EMOTIONAL CONNECTION WITH CONSUMERS
TARGETING WEALTH MAKES SENSE – BUT MONEY ISN’T EVERYTHING.