Refine your media plan by knowing who to target to and how best to distribute your budget.
Weed out the low performers to get your video in front of those who will respond best.
By knowing exactly how your audiences feel, you can distribute your media spend more wisely, maximizing its effectiveness without having to increase your budget.
Skew spend towards the most engaged audiences and invest in high performing content.
See how your video performs amongst different markets, genders, or age groups as well as custom demographic segments, in order to fully optimize your targeting.