Mindshare Huddle

Alex Slater | 12 November 2015 | London

Mindshare's annual Huddle event plays host to a jam-packed agenda of intimate and no-holds-barred discussions about the future of media. There’s no PowerPoint and no sales pitch: just a mix of leading media, cultural and tech players, entrepreneurs and academics brought together to curate a series of participatory experiences around the theme of 'Being Human'.

People don’t hate advertising. They hate bad advertising, which interrupts their viewing experience with irritating or irrelevant content. They love engaging advertising they can share – funny, touching, interesting content which engages the brain or the heart – or both. Find out how measuring people’s unconscious reactions is unlocking video’s emotional potential - emotions are humanising big data, enabling clever media decisions, more ambitious creative concepts – and less advertising of the kind no one wants to watch.

Join our Commercial Director, Alex Slater, for a Huddle on unlocking the potential of emotional advertising. Participants will take part in a live demo of emotion measurement technology and deep dive into the emotions data of some of the most successful advertising in recent times, getting to grips with the insights emotion measurement can provide, and the impact it's having on the video industry.