Mindshare Media Summit 2014: 'The Adaptive Mindset'

Mihkel Jäätma | 19 May 2014 | Riyadh, Saudi Arabia

Mindshare Media Summit 2014 is a unique one day event which will provide powerful stories, bringing together pioneering speakers from around the world to stimulate debate, spread ideas and offer fresh perspectives from life, business and media.

When Mihkel founded Realeyes at Oxford University 7 years ago, emotion measurement was locked behind lab doors. Today, Realeyes’ platform can measure how millions of people feel while they view video content anywhere in the world via any webcam. This emotional intelligence empowers brands, agencies, and media companies to make better decisions that - as Mihkel will illustrate in his presentation - are crucial in getting advertisers and people happily together on the same page.