MRS Advertising Research Conference
Alex Slater (Realeyes Commercial Director) co presents with AOL’s Product Manager, Sander Saar to discuss how to optimise the emotional connections from advertisements.
Emotions are powerful drivers of human behaviour and central for strong branding, impactful communications and a flawless user experience.
This case study demonstrated how AOL is using emotional measurement to assess the effectiveness of online advertising. This presentation focused on what resonates with audiences and how to use this insight to improve online campaigns.
Event website: https://www.mrs.org.uk/event/course/1965