Neuromarketing Briefing

Mihkel Jäätma | 26 June 2014 | London

Traditional marketing metrics can tell you how many people looked at an advert, but not what they thought of it. Neuromarketing allows you to get into the psyche of your customer, gain insight into how your content is received by a particular audience, and ultimately improve your marketing results.

Obtaining real-time emotional response to media content can enable marketers to predict the effects of their campaign, before launching new products. Join us on the 26th of June and explore the benefits of using neuromarketing methods to maximise the success of your marketing campaigns. CEO Mihkel will be leading a roundtable discussion on how to get management buy-in for neuromarketing strategies.