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Using the front-facing camera of opted-in viewer attention levels and facial expressions are measured as they naturally experience your content on their own device – at home in the wild. Recognition and Likability multiple choice surveys are as standard.
Does the creative breakthrough and capture attention?
• Attentive Seconds
• Attentive VTR %
Does the creative resonate by achieving reactions?
• Happiness Peaks
• Negativity Peaks
Does the ad creative drive brand equity?
• Brand Recognition
• Ad Likability
Our proprietary ad testing method enables respondents to view your creative as they normally would, at home on their own device. The experience is quick, simple and 100% GDPR compliant. Realeyes is accredited with SOC2 compliance to provide the assurance in the confidentiality, integrity, and availability of customer data, with robust controls and safeguards to protect any sensitive information.
Attention measurement works best when creative and media are viewed together. In Context testing enables advertisers to assess how their sample audience respond to their creative within a specific social media environment, including TV, CTV, BVOD or audio only.
A fully dynamic YouTube environment including: Skippable Preroll / Non-Skippable Preroll / Bumper Ad / Shorts Video Ad
Vertical fullscreen ads between authentic TikTok content including: Infeed Video & TopView Video Ad
Newsfeed, Stories and Reels ads within an authentic app experience.
Test Newsfeed, Stories and Instream Midroll ads between live Facebook content.
Spotlight Video Ads and Snap Discover Video Ads within Snap environment.
Test Newsfeed ads within dynamic X content timeline.
The most advanced, patented and award winning attention measurement technology, PreView uses the front-facing camera of opted-in participants as they experience your ads at home on their own device
15 pending, innovation is at the core
High performance global data collection
Biggest culturally sensitive AI training set in the world
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