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Accurate, precision testing for high value campaign creative, using rich data sources including Attention, Emotion, Focus Heatmaps and Brand Lift surveys.
Compare your inventory to reduce media waste and drive creative performance
View attention levels, emotional reactions, brand recognition & brand lift data
Scene by scene recommendations to improve audience attention
Quality Score
Compare creative by scores, sort by Brand, Category, Ad Format, Duration, Segment and more. Scores can be customized to match KPIs and cetegory benchmarks.
Simple traffic light thresholds: GO / FIX / NO GO for easy performance comparison to surface which ads are ready to launch, require an edit, or be replaced.
Attention & Emotion Traces
Diagnose audience response with second-by-second traces that pinpoint which scenes retain or lose engagement. See which moments trigger certain responses such as Happiness, Confusion or Negative reactions.
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Heatmaps
See frame-by-frame predicted focus of what draws audience attention.
Recommendations
Low performing key scenes have AI assisted suggestions to improve performance and effectiveness.
Survey Data
A lightweight survey experience for tracking brand recognition (pre exposure) and ad persuasion (post exposure).
Brands like Mars Inc, who put attention at the center of their advertising strategy, have seen incremental sales lift of up to 18%. Human Testing is ideal for appraising ‘tentpole’ or ‘top-tier’ creative, evaluating volume creative across brand portfolios and screening out poor performers.
Perfect for experimenting or validating concepts, or identifying areas to optimize final production creative, or assess variations of original creative.
Test throughout the creative lifecycle from storyboard to final creative. Whether for quick decisioning for multiple ads or in-depth creative analysis to truly understand how to retain audiences, as well as how they respond and feel. Adding such robust and comprehensive data layers to your reporting unleashes the intelligence to launch stronger ads that increases sales impact.
A sample audience views your ads within desired platform context or a neutral video player to test TV or Audio creative.
The most advanced, patented and award winning attention measurement technology, PreView uses the front-facing camera of opted-in participants as they experience your ads at home on their own device
15 pending, innovation is at the core
High performance global data collection
Biggest culturally sensitive AI training set in the world
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