The End of Poker Face?
Is it time to relegate the expression 'poker face' to the ash heap of history? Australia's Channel 7 investigates the power of the Realeyes technology and what it can do.
Emotion tracking has made Australian national news with Channel 7 picking up the story that Mumbrella, an ad-testing agency trialed our Live Emotion Testing – comparing people's emotional reaction to the David Jones and John Lewis Christmas ads whilst watching them live on their website. The technology interprets tiny facial movements of the face, collecting and aggregating emotion data as people watch. The emotion data is displayed to an online dashboard, enabling advertisers to see exactly how consumers feel live in the moment of watching their content. Viewers have to opt-in to emotional testing and their identity is completely secure. (Your webcam won't be turning on by itself while you happen to be watching YouTube videos in the bath, we promise.)
Better Advertising Experience
So is it the end of poker faces?