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Papers

Ad reports, CMO guides and scientific research

2021 Vaccine Ads Report

Using PreView attention-measurement, Realeyes tested 12 US vaccine ads to see how they performed across racial demographics and political preference.

Sales Validation ft. Mars Inc

We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success..

Social Media Study

We set out to create a model combining that would enable clients to predict the effectiveness of their video content on social networks. video work predictably. Our research established that…

SEWA Project

Funded by the EU’s Horizon 2020 programme, this project focuses on automatic sentiment analysis in the wild that will quantify the correlation between behaviours and emotions.
Mobile illustration

Short-form Study

We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success.
Person holding a report called "The Critic's Review"

The Critic’s Review

See what happens when you put critic’s subjectivity against scientific objectivity - we looked at a range of “Best of 2020” ads to see how they performed for audience attention.
Super Bowl LV

Super Bowl LV / 2021

Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the grandest advertising stages. Realeyes continued its tradition of tracking human response to these highly anticipated video advertising creatives

The Power of a Soundtrack

Discover how Sir John Hegarty's emotional cinema ad gripped audiences and encouraged the desire to donate to the UN World Food Programme

Quick Service Restaurant Ads

We tested 38 video ads from 10 top quick-serve restaurant brands, to better understand the relationship between video duration and audience attention.

Facial Coding App

Download this fun app for your desktop or tablet, designed to demonstrate how emotion tracking technology works.