Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention & Emotion SDK Integrate world leading attention measurement and emotion recognition into your project Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Emotion World leading patented emotion detection software or ‘facial coding' that provides deep insight into human engagement Read More
Facial Coding Award winning patented AI that provides a natural, frictionless way to measure attention and emotional response to video content Read More
LinkedIn Head of Media: You Must Have an Attention Strategy “If you don’t have a strategy to optimize for attention in advertising, you shouldn’t do advertising.” Don’t take our word for it; the above is a verbatim quote from Paolo… Read More
Mars, GSK Approach to Attention Highlights at ICOM Roundtable Brands and measurement providers shared how attention measurement is the metric of the future at both the ICOM Summit Roundtable – Business Case for Attention and MAD//Fest in London. Brands… Read More
Debate to Define Attention Continues at Attention Council CIMM Salon The Attention Council recently held the Inaugural Coalition for Innovative Media Measurement (CIMM) Salon, where members shared their approaches to attention metrics and discussed the role and value of attention… Read More
How Ad Efficacy Tumbled 9% Across the Board During COVID Pandemic Realeyes measured consumer attention and emotional responses, prior and during the Covid pandemic, testing 50k ads viewed by 6.7m people. Read More
Featuring Humans in Ads Boosts Creative Efficiency A study of 50,000 videos viewed by 6.7 million people this decade reveals the importance of human presence in ads. Read More
Maximizing Creative Attention to Drive Increased Share of Voice Brand leaders serious about sustained growth must embrace measuring Creative Attention to drive increased Share of Voice and lowered qCPM Read More
