We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success.
Emotions drive behavior, so we wanted to know if emotion measurement could distinguish between ads with high or low sales lift.
We created the largest Sales-linked emotion data set in the world by combining Realeyes emotions data with Mars, Incorporated single source sales data, and leveraged our Sentiment Analysis in the Wild research to create effective predictive models based on that database.
We unveiled our results alongside Mars, Incorporated at the annual I-COM Global Forum for Marketing Data and Measurement and at the ARF Annual Conference where Realeyes were nominated as A-List innovators.
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